There’s nothing more powerful than word of mouth. We’re here to help you start the conversation.
You’re focused on results, and we’re ready to help you realize them. We can help with everything from creating powerful creative assets to managing complex SEO and SEM campaigns.
Are you good at impressions?
Laying out your course for advertising success
For many organizations, the campaign planning process can become a challenging endeavor. Maybe your organization has had ideas in the past with no idea of how to make them happen, or maybe your organization has tried an idea in the past that eventually failed. Matchbook takes the guesswork out of advertising campaign planning by approaching marketing and communications plans from every angle. By using a smart, comprehensive approach, we make sure that every angle of your campaign is fully considered before it launches. The result? Better targeting, better response and a bigger impact.
On your mark
When developing your campaign, we conduct a strategic analysis of the audiences that your organization is considering – as well as the ones you may have overlooked. We identify the who, what, when and where for your strategic messaging to ensure that your brand is placed in the right format, the right area and right in front of the people who need to see it the most.
Throughout the campaign planning process, we identify the key metrics and KPIs (key performance indicators) that will provide measures of success throughout every facet of your campaign. By considering these factors ahead of time, we build in opportunities to change course if predictions, results or expectations change, providing you with a smart, agile campaign that offsets risk and provides multiple paths to success. Additionally, Matchbook provides regular reporting and tracking of these sets of key metrics in the form of custom reports, keeping you consistently informed of the progress of your campaign.
Generating the right exposure
Context and timing matters when it comes to identifying message, timing and placement.
Multiple opportunities for exposure
Representing more than just a medium, direct marketing’s creative and messaging opportunities have the potential to create compelling connections that deter audiences from tossing a piece of mail in the garbage, deleting a text or email or clicking away from a website landing page. Our direct marketing philosophy captivates audiences in ways that promote action without delivering mundane selling messages or falling into common trends and stigmas that affect direct marketing pieces in the eyes of the consumer.
Marketing in new directions
Direct marketing has evolved far beyond occasional mail drops and direct mail. With the growing global accessibility of mobile devices and heightened online activity, direct marketing is an important consideration for reaching multiple targets and interests effectively. We’re constantly aware of emerging trends in direct marketing methods and possess a deep understanding of the uses and effectiveness of each new option in the market. This knowledge, combined with an ever-expanding understanding of user behavior, the tactics we implement are designed to push results forward. By developing a thorough understanding of the target audience, we can identify an action plan for outreach that accomplishes the goals of your direct marketing campaign.
Finding the right place, for the right content
Placement is a critical factor in the success of your messaging and creative executions. While creative can be compelling and messaging persuasive, placing either in front of the wrong audience will yield results that are far less than expected.
We develop a deep understanding of your audience and their behaviors in the early stages of media planning development that serve as the foundation for strategic decisions involving the most effective pathways for your messaging. The final piece is determining where these messages live in order to reach the right audience. Looking at placement opportunities across traditional, digital and connected mediums, as well as inquiries into non-traditional placement opportunities, we can place messages in front of your targeted audiences to create a real impact within both your timeline and your budget.
When & where
We review all factors when considering placement avenues, digging deep to find the hidden opportunities and challenges within each identified possibility. Balancing your budget with the intended impact of your messaging, we deliver a robust outreach plan that amplifies your messaging to key population segments and geographic locations. This media plan details multiple placement opportunities with the costs and frequencies necessary to realize each of your messaging goals.
Guidance & evaluation
Once decisions are made, we incorporate multiple measurement metrics that go beyond standard view count to evaluate the true effectiveness of each placement within your advertising campaign. Additionally, we gather key qualitative and quantitative data to reflect on whether the intended actions and behaviors of the target audience were realized. By doing so, we constantly know when to adapt or adjust, and when to seek new opportunities as they arrive. We will never abandon the process and will continue to guide you through the decisions we make every step of the way.
Forging connections across every platform
Promotional strategies can reveal themselves in a variety of ways – through an extended brand initiative, discount, gifting or niche campaigns. Promotions have the unique capability of building brand loyalty and value. Serving as temporary extensions of the brand, every promotion ties into the greater essence and generates action in new and exciting ways. Matchbook’s longstanding experience in developing promotions and promotional strategies has consistently provided our clients with new ideas and approaches that they often wouldn’t consider.
Promotions integrate themselves within advertising and outreach strategies to build an additional experiential and actionable arm to a campaign. While a promotion may not always serve as the first encounter, they do provide a firsthand, often tangible, brand connection for a significant portion of your audience.
Creating an opportunity for connection
Regardless of what stage of involvement a consumer has with your offering, promotions can heighten loyalty or create participation. Thinking of new and innovative ways to create brand interactions with current and existing audiences is our specialty. With a deeper understanding of your target and your brand values, we build promotions that work for your audiences and provide a true representation of who you are.
Extending an invitation
The most effective promotions often reach your audience where it already resides, and through direct marketing and promotional assets, unique deliverables can serve as an invitation for these individuals to learn more or change their perceptions of your brand. Typically, promotions target the unaware or early buyer, and reaching them at this critical stage is important to create incentives for trial, purchase or interest. By using innovative, memorable tactics, we help you capitalize on this untapped audience to achieve your organization’s goals. These tactics are designed to speak on behalf of your brand. They invite the consumer to participate or engage and jumpstart the consumer journey – and make a memorable first impression.