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On this page, we break down our brand strategy system as a resource for marketers just like you. If you're not logged in, you'll need to do that here to access it for free.

You've just found our secret sauce. Every day, we help brands of all kinds understand what matters to their customers and how to align it to their business goals. We use that insight to build effective brands and marketing campaigns.

Managing a brand is hard work, and we want to support you while you do. We're offering our framework to you, our subscriber, for free.

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When you're subscribed to The Spark, you not only get free resources like this one. We also provide insightful articles to help you improve your approach to marketing and branding. It's how brand managers like you get smarter about marketing each week.