USATF: 2020 merchandise creative campaigns.

Based in Indianapolis, USA Track & Field (USATF) is the National Governing Body for track and field, long-distance running, and race walking in the United States. USATF encompasses the world's oldest organized sports, the most-watched events of Olympic broadcasts, the number one high school and junior high school participatory sport, and more than 30 million adult runners in the United States.

From reconfiguring their brand to designing their office space, to every publication, logo, and design project in-between, Matchbook has served as the organization’s agency of record for over 5 years, promoting the national governing body to elite athletes and everyday runners alike.

Recently, Matchbook’s creative team came together with USATF to build a unique set of promotional graphics for their 2020 merchandise campaigns. Our Creative team analyzed our creative merchandise work from the last several years and identified the best elements to create a new style that combines the best of the best. The new style will be implemented throughout the rest of 2020 through email, social media, and digital advertising. Check out examples of the new merchandise style below: