The Spark

This is the bain of every marketer’s existence only to have this happen.

So how can you brand your business with search engine optimization in mind?

When you think of blue, you might think of IBM. When you think brown, UPS. When you think of red, which brand do you think of?

Exploring some of the most common awareness problems we deal with daily.

Rebranding a company is kinda like a prom for marketers. Here's how you can get through it.

Understanding your brand is important. Here’s how you define your brand.

Here are the first things you should do if you’re looking to potentially rebrand your company.

Focus your inquiries on three major areas early in the branding process.

When refreshing a brand, half the battle is consistency. What happens when you need to update a brand without losing its history?

Developing a brand guide, and the three traits that all effective brand identity guidelines have in common.

There’s a difference between having a simple, run-of-the-mill brand identity, and having a flexible brand identity system that really works.

Building a rock-solid marketing strategy can be difficult, but this simple template makes it easy.

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