09.22.22
Strategy vs Tactics: What Are the Actual Differences?
Yes, they work in concert, but strategy and tactics are not the same thing when it comes to successful marketing.
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03.12.20
Matchbook President speaks on “Women in the Fast Lane” panel.
We’re proud to call Christy one of our own, for her dedicated passion supporting minorities in racing, along with her positive leadership demeanor at Matchbook!
read more03.02.20
The importance of brand personality.
A brand's personality can make or break a buying experience for consumers.
read more02.19.20
Three tips to prepare for on-camera interviews.
If you have secured a TV interview it’s important to prepare yourself as much as possible to ensure a successful outcome. Here are our tips for successful on-camera interviews.
read more02.14.20
Don't skip the discovery phase.
The market is littered with brands that don’t seem to have a clear idea of who they’re addressing or how to convey their identity.
read more01.31.20
Improve your visual marketing for better organic social media content.
When you’re fighting for space in a crowded news feed, highly engaging and visual content is the first line of defense against mindless scrolling.
read more01.22.20
The case for social media influencers.
Depending on your company’s brand and target audience, social influencers may be a successful marketing tactic to pursue.
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