Your brand positioning statement defines the four most critical elements of your marketing message.
Brand marketing and brand-based advertising are intrinsically difficult to measure. Unfortunately, that fact doesn’t give you a free pass to ignore metrics.
Congratulations on your rebrand! But what happens if someone has already registered that logo?
Somewhere in the middle, in the marketing tech space, disruption is a necessary evil.
Marketers love to talk about great brand design, but it can be hard to tell what is and what isn't. Here are the keys to great brand design.
Despite its popularity in digital circles, however, agile marketing has drawn criticism from more seasoned marketing professionals.
Businesses choose to rebrand for a variety of reasons. Here are some of the approaches you might choose for your rebrand.
The Spark
Far too often, marketers believe that branding begins and ends with them, but the truth is, whether you want to believe it or not...
The Spark
At the end of the day, a brand really isn't one thing; it's an amalgamation of all things that make your company tick.
Is your company considering a rebrand in the near future? Why not start now?
If you’re looking to brand your company, there’s a lot to consider, but you don’t need to reinvent the wheel.
This is the bain of every marketer’s existence only to have this happen.