Your brand positioning statement defines the four most critical elements of your marketing message.
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Brand marketing and brand-based advertising are intrinsically difficult to measure. Unfortunately, that fact doesn’t give you a free pass to ignore metrics.
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Congratulations on your rebrand! But what happens if someone has already registered that logo?
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Marketers love to talk about great brand design, but it can be hard to tell what is and what isn't. Here are the keys to great brand design.
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Despite its popularity in digital circles, however, agile marketing has drawn criticism from more seasoned marketing professionals.
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Businesses choose to rebrand for a variety of reasons. Here are some of the approaches you might choose for your rebrand.
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Far too often, marketers believe that branding begins and ends with them, but the truth is, whether you want to believe it or not...
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At the end of the day, a brand really isn't one thing; it's an amalgamation of all things that make your company tick.
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If you’re looking to brand your company, there’s a lot to consider, but you don’t need to reinvent the wheel.
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