Daniel Herndon

Our Chief Operating Officer, Daniel Herndon, brings 20 years of insight into brand strategy and business leadership. He leads business development and client strategy.

How to develop a brand that stands up, so your customer will stand up for you.

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What we can learn about building a brand from unlikely sources.

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How to build a brand system that supports your business today and into the future.

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How to uncover the secret language of your customer for marketing that resonates.

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The importance of a brand promise, and more importantly, what you do next.

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The most powerful brands in the world use the simplest features for the biggest impact. Here's why.

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How to pick the marketing tactics that work and kill the ones that don't deliver.

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And should my logo really be bigger?

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How to sing your own tune and avoid becoming irrelevant.

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How do you run a successful advertising campaign? Here are three factors every marketer should take into account.

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Building a narrative that makes your brand a part of your customer's dreams.

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Digital Pathology Association: The advancing field of digital pathology is changing medicine, and DPA leads the way.

Work

Daniel Herndon

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