When you think of blue, you might think of IBM. When you think brown, UPS. When you think of red, which brand do you think of?
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Rebranding a company is kinda like a prom for marketers. Here's how you can get through it.
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Here are the first things you should do if you’re looking to potentially rebrand your company.
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When refreshing a brand, half the battle is consistency. What happens when you need to update a brand without losing its history?
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Developing a brand guide, and the three traits that all effective brand identity guidelines have in common.
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There’s a difference between having a simple, run-of-the-mill brand identity, and having a flexible brand identity system that really works.
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Building a rock-solid marketing strategy can be difficult, but this simple template makes it easy.
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