Daniel Herndon

Our Chief Operating Officer, Daniel Herndon, brings 20 years of insight into brand strategy and business leadership. He leads business development and client strategy.

The World is Owned by Those Who Were Thinking Ahead.

The Spark

Regardless of how we think about marketing, the customer is always the point.

The Spark

Indiana529 is straightforward, motivational and smart.

Work

What the common website feature reveals about the way we are promoting our business.

The Spark

Getting your name in front of customers is where we always start, but brand marketing has one more important goal we can't overlook.

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From The Spark: Sometimes Pulling Back the Curtain is Better Than the Smoke and Mirrors

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The cold email that warms you up: This is how you stand out in a crowded marketplace.

The Spark

If you're going to be good at marketing, you'll need to be good at this, too.

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A strategy that can work can also be a fool's errand. Here's how to do it right.

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How to build brand value by delivering the most value to your customers.

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How to market your unique product to the customers who want nothing but the best.

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In the marketing department, it can be one of the most difficult skills to master.

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Daniel Herndon

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