03

about

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Our about page is actually about you.

We're focused on helping you reach things, lift things, aim for things and achieve greater things. We'll help you raise your profile and raise the bar–and also help you look better in the process.

To do that, we hire people that demonstrate these values everyday. Even off the clock. Here are some of our stories, so you can get to know us.

03.01

bios

Christy Gormal

President

By working closely with our agency partners, Christy has brought in renowned clients and unique projects to Matchbook since its inception.

Christy's past experiences in agencies and at the Indianapolis Business Journal bring publishing expertise and sports marketing expertise to the agency. Working heavily in client representation and national public relations, Christy is a specialist in sponsor, partner and media relations, as well as athlete and public figure representation.

Christy earned her Bachelor of Fine Arts in Visual Communication from the University of Indianapolis and earned a Master of Science, magna cum laude, in New Media (School of Informatics) at Indiana University. She now sits on the board of the IUPUI's School of Informatics and Computing.

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Christy Gormal

President

Daniel Herndon

COO

With a diverse entrepreneurial background ranging from cafes to consulting firms, Matchbook's Chief Operating Officer Daniel Herndon brings a breadth of experience as a brand strategist and business leader.

Daniel serves as a strategic leader of our team, and over client strategy. His desire to understand each client partner paired with his tendency to question assumptions brings an insightful angle to the work we provide our clients. His experience includes national and international brand strategies, complex messaging campaigns and various website projects.

Over the last 15 years, Daniel’s work with clients has reached across the USA. Before starting a creative agency, he launched a fledgling record label, and pursued brand endorsement partnerships. This business opened up opportunities which led to the start of his branding agency in 2008 which was acquired by Matchbook in 2020.

Daniel was recognized in the Indianapolis Business Journal's Forty Under 40 in 2011, and co-authored Facebook All In One for Dummies on Wiley Publishing in 2012. He writes (and illustrates) a blog and humor newsletter recapping the weekly headlines at danielkherndon.com.

Daniel and his wife Carrie live in Indianapolis. In his spare time he studies philosophy, charcuterie, and other cured meats. He’s a devout bourbon enthusiast but religiously abstains from soda.

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Daniel Herndon

COO

Andrew Griswold

Creative Director

Andrew has worked with national brands and local nonprofits, producing creative incorporating video, photography and design. His active work in digital mediums means he is able to guide creative deliverables with a modern approach. Before joining Matchbook, Andrew worked in the consumer product space, as an internal creative leader. Prior, he has 10+ years of experience in the marketing and advertising industry serving a variety of clients for holistic creative projects.

If you recognize Andrew, AKA The Gris, it's probably because you've seen him online. His photography and digital creative has been used for social media and website content by large international brands in travel and leisure among other industries. Occasionally, he gets a check in the mail for work he published a long time ago, which has allowed him to feed and raise his two children.

As our Creative Director, Andrew guides our creative development team for brand design, websites, and advertising from concept to final production.

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Andrew Griswold

Creative Director

Jenny Dexter

Vice President of Business Development

Jenny Dexter is the Vice President of Business Development at Matchbook. As an agency executive with over 20 years of diverse experiences working in business relations and growth, Jenny has had the great opportunity to develop partnerships and support the health of organizations whose products and services are best in class and purpose-driven.

Having co-founded her own design studio and worked as a brand manager for a global architecture firm, Jenny knows what it takes to cultivate relationships for growth. She collaborates with clients from a variety of industry segments to build consensus among multiple stakeholders and further organizational impact. With a specialty in listening as a means to translate vision into execution, Jenny is able to expand into new markets. She discovers and responds to industry trends and needs; and drives toward results in fast-paced, matrixed organizations.

Jenny received her bachelor's from Ball State University. She currently leads as Chair of the Board of Directors for Playworks Indiana and is currently the President-Elect of the Rotary Club of Indianapolis, Jenny will rise to serve as President of the Club in 2021-22.

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Jenny Dexter

Vice President of Business Development

Riley Higgins

Account Manager

Account Manager Riley Higgins brings a range of creative and analytical skills to her role at Matchbook. Riley’s blend of creative work and account management experience helps her get the most out of any project and score big wins for our clients. By taking an analytical approach to creative work, Riley helps bring impactful results to our clients ads and projects.

Riley has worked in a variety of creative roles with experience in marketing, architecture, and sports medicine prior to joining Matchbook. Throughout her career, Riley has worked closely with clients, maximizing partnerships, and ensuring the best outcomes for all involved. A pro at managing marketing contracts combined with a creative eye, Riley is excited to work closely with Matchbook’s clients to achieve their goals.

Riley earned her Bachelor of Arts degree from Butler University, majoring in Strategic Communication and Spanish. Riley is a member of the Junior League of Indianapolis, and launched her business, Plant Society, in March 2021 along with her sister. When not at work you can find Riley riding her bike on the cultural trail, working out at Orangetheory, finding the tastiest cocktails in the city, and spending time with her family.

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Riley Higgins

Account Manager

Justin Ginther

Creative Strategist

As Creative Strategist with Matchbook, Justin Ginther’s 20+ years of experience ensures that his big-picture thinking and creative oversight helps clients get the most out of their projects. His expertise across copywriting, creative and art direction, and implementing integrated campaigns brings a unique edge to every project we engage with, and his results-oriented perspective offers a clear focus as Matchbook continually evolves.

Justin has worked at both the local and national level throughout his career, spending over a decade with an Indianapolis-based agency and more than a half-decade in a leading role with a national firm. He has created, managed and executed campaigns of all types for clients in the tech, sports and entertainment industries. He also founded an Indianapolis-based creative firm, which further honed his leadership and collaborative skills.

Justin’s conceptual and visual work has been recognized for excellence in the industry - he has multiple local and national awards to his name across a broad range of mediums. A longtime Indianapolis resident, Justin is an avid cyclist and runner and enjoys spending time with his family and dog, Luna.

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Justin Ginther

Creative Strategist

Donna Gray

CEO

CEO Donna Gray has over 30 years of industry experience and, alongside partner Christy Gormal, has led Matchbook since its formation in 2007. Donna's experience, coupled with an innovative, client-oriented approach, has earned Matchbook a reputation of solving complex problems through creative strategy for its notable partners and clients. Donna served previously as VP and Creative Director for San Francisco-based ad agency, Gumas Advertising, earning multiple national awards.

As a faculty member at Butler University for six years and Ball State University for two, Donna shared her expertise and passion with hundreds of advertising and public relations students. At Butler, Donna led student teams to regional first place wins of the prestigious NSAC (National Student Advertising Competition), marking the first time Butler had achieved this recognition.

Donna earned her BFA in Design from Ball State University and her MS, magna cum laude, in New Media from Indiana University in 2005. Donna has served as a board member for multiple nonprofit organizations in Indianapolis and continues to give back to the community.

Donna is now working on her Doctorate degree in Organizational Leadership at Marian University.


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Donna Gray

CEO

Dustin Wood

Senior Art Director and Motion Specialist

Senior Graphic Designer Dustin Wood brings a rich history of experience in design, animation, photography and videography to his role with Matchbook. Dustin’s eye for detail and honed creative skills allow us to continue providing clients with innovative and high-quality services and end products.

Operating in lead and principal design roles since 2010 and with over 10 years of experience in design and animation fields, Dustin has won major individual awards and acclaim for his work. He has been featured in HowDesign and Real Simple Magazines, and has won Gold ADDY Awards for print and multimedia campaigns as well as a silver ADDY award in the category of print campaign.

Dustin has graduated from Parkland College, with two Associate in Applied Science degrees in Web Design and Graphic Design. Outside of work, he is a passionate photographer and filmmaker. Onyx Window, a short film he wrote and directed in 2015, has been shown at multiple film festivals.

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Dustin Wood

Senior Art Director and Motion Specialist

Dustin Zimmerman

Art Director

An experienced professional with multifaceted talent, Art Director Dustin Zimmerman maintains and elevates Matchbook’s creative standards across a huge array of media. He carries keen sensibilities in both design and studio art and applies his talent to make our clients shine with each project.

Dustin has spent his career as a graphic designer and art director, both freelance and agency-based, for the development of creative collateral and brand campaigns ranging industries including healthcare, entertainment, ticketed sales, food and beverage, home goods and beyond. He’s a creator and collaborator, always on the lookout for fresh ideas to continue incorporating into relationships with our partners.

Dustin has played the Pokemon Trading Card Game professionally, and at one point was ranked #1 in North America. Today he plays for fun, and spends his free time exploring Indianapolis and connecting with friends.

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Dustin Zimmerman

Art Director

Jenna Slesinski

Marketing and Communications Strategist

Marketing and Communications Strategist Jenna Slesinski brings her experience as a writer, marketer, and communicator to the Matchbook team. She helps our clients share their story with their target audiences. Working across a wide range of industries, both in Indiana and overseas, Jenna has an uncommon perspective which she brings to her work. By leading with empathy and understanding, Jenna has an uncanny ability to craft messaging that resonates with our clients and their audiences.

Prior to joining Matchbook, Jenna managed marketing for top companies in the home inspection industry and led internal communications for a key financial institution in Indianapolis. Jenna has always had a love for words, and before finding her way to marketing and communications, taught English in South Korea while writing an award-winning travel blog.

Jenna holds a Bachelor of Arts degree from Indiana University with majors in English and History, and a Masters of Science in Marketing from Purdue’s Krannert School of Management. In her free time, Jenna enjoys exploring Indiana’s state parks with her husband and their dog, reading, and traveling. Jenna has visited 24 countries across four continents and hopes she can add to that list soon.

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Jenna Slesinski

Marketing and Communications Strategist

Johan Gormal

CFO

As Chief Financial Officer, Johan Gormal brings decades of experience in corporate finance, human resource best practices, and process efficiency to become an indispensable leader in the trajectory of Matchbook. Her work and advice have ushered in a new era of growth for the agency, as she tirelessly works to improve and maintain a consistent standard of excellence in financial planning, payroll, accounts payable and receivable, and human resource management.

Throughout her career, Johan has accumulated decades of experience in financial planning and management, as well as human resources, across multiple businesses spanning the insurance industry, the financial planning industry, and the health and wellness sector. She has consistently provided each business in which she’s been involved a firm financial and human resources foothold, and smoothed day-to-day operations and long-term trajectories alike.

Born, raised and educated in Glasgow, Scotland, Johan has dual degrees in English and French as well as certifications in accounting. Despite living in America, she frequently returns to Scotland and other locations in Europe to connect with lifelong friends and fulfill her passion for travel. Johan is a supporter of the American Cancer Society, as they fight to support patients and find the cures to combat this terrible disease.

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Johan Gormal

CFO

Devon Dean

Senior Copywriter

As Senior Copywriter, Devon brings close to a quarter-century of writing experience to the table, with more than a decade in digital marketing. She has an innate ability to clearly define a brand’s voice and is also able to adapt to already-existing tone and style with chameleon-like precision. Devon’s passion for research and unique understanding of your customer’s needs will be a huge asset as we collaborate.

Devon comes to Matchbook by way of Klipsch Audio, where she served in two different, content-centric marketing roles. Her achievements include owning the Klipsch brand voice for close to four years while creating and managing a comprehensive and successful organic content marketing strategy for Klipsch e-commerce, including Amazon.

Devon earned her B.A. in Journalism from Bradley University with a minor in Speech Communication and spent 11 years as a professional radio news reporter, anchor, host, and assignment editor. She received a Regional Edward R. Murrow Award in 2003 with WWL Radio in New Orleans, was a member of the New Orleans Saints Radio Network broadcast team for two NFL seasons, and won the Louisiana Associated Press “Best Sports Report” Award in 2003 for her coverage of the NBA’s return to New Orleans. She also won the Indiana Associated Press “Reporter of the Year” Award in 2007 with WIBC Radio.

Devon’s work has been featured in “Indianapolis Monthly,” “NUVO” Newsweekly, and the “Storytellers Project.” Devon is a member of Speedway Running Club and currently holds the rank of blue belt in Brazilian jiujitsu. She is a music trivia savant, an unrepentant “Star Wars” fan, and enjoys spending time on her sunporch with her husband Mike and snuggling with her two rescue dogs, Boone and Callie “Potato.”

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Devon Dean

Senior Copywriter