Indiana529
College Choice Direct is now Indiana529. An Indiana529 plan is a great way to save and prepare for education. It's how people just like you and me help our families by planning ahead. A clear plan for the future. A great place to start.
Futures, Inspired.
Before we worked with Indiana529 to develop their brand, we didn't know about all the benefits afforded to families in Indiana. After our research, we understood the values of the brand very well, and it was important to us and our client that we reflect that in their brand identity and their messaging.
To develop a brand that connects to consumers, you have to speak in their language. Through our approach, DRIVE Brand Strategy, we uncovered real-life concerns and the hidden words in consumer language.
Straightforward, Motivational, and Smart.
Financial products are often complicated, confusing, and designed for the select few. Indiana529 is straightforward, motivational, and smart. It's designed for everyone. That includes families like yours and mine. It's a practical program to help your family prepare for education. An Indiana 529 plan is how Hoosiers plan ahead.
Guided by these ideas, we created a logo intended to keep things simple. Our brand messaging and tone get straight to the point. Our design features show uplifting images and icon styles. Our advertising inspiration conveys 'smart' without being lofty.
Opportunity in Reach.
For Indiana529, we proposed a brand system built around a single logo with differing audiences between product categories. Following the logo, each brand connects to themes that identify the kinds of photography and messaging that fit best. In this example, we use small variations in color and sub-brand names to signal the differences between brands within the same family.
One small step to start your future.
It's always the right time to start planning for your child's education. To start thinking ahead, reach out to Indiana529 today.
